This always made sense to me.

I’m not an underdog champion kind of guy. David and Goliath is an important story but it’s not what this is about.

Systems are rigged against you. It’s not conspiracy, it’s just human nature.

AI is many things and in this arena it’s an equalizer.

There are people with significant experience that help people do what my business is doing. They specialize in a system, learn the jargon, learn what it takes to be on equal footing and help clients fight back.

It’s a scaling problem. It’s a cost problem.

An advocate doing this work is one person capable of helping a few people at any one time. They cannot scale to help many people at one time. Even if they have people working for him all doing the same kind of advocacy, they can help just so many people.

An advocate doing this work has to charge for their time, materials, knowledge, confidence. Some people can afford it, many people cannot. Some advocates will do pro bono and not charge. You cannot rely on this. What if you are a company and are looking for advocacy? No pro bono here.

My business is to help you figure out the rules, gain confidence that you can be on equal footing and fight.